SPICE ARENA,
PENANG
VEUNE
16 – 23 NOVEMBER
2025
DATE
THAT’S GREAT
Foundational Enablers
Driven by technology, powered by health, and elevated through data, talent development and commercial growth via trade.
GREAT 4 Pillars
G.R.E.A.T 2025 is set to become ASEAN’s leading event for sports, wellness, and enrichment — with a strong focus on inclusivity, sustainability, and regional cooperation.
Bringing together athletes, industry experts, and businesses, the summit aims to drive economic growth, promote active lifestyles, and elevate Malaysia’s position as a hub for sports tourism in the region.
GREAT BUSINESS
SPORT & FITNESS
GREAT LABS
SPORT SCIENCE
GREAT CHALLENGES
MULTI-SPORTS
GREAT AWARDS
GALA DINNER & COACHING COURSE
GREAT'S 5 STRATEGIC FOCUS AREAS
Built on the acronym G.R.E.A.T., the summit showcases key pillars of the sporting world through competitive events, exhibitions, thought leadership, and industry dialogue across ASEAN.
G
“Golf, Gymnastics & Goals”
Precision, discipline, and foundational motor skills in sport.
R
“Racquet Sports”
Including Badminton, Squash, Tennis, Table Tennis, and Pickleball – core to regional competitiveness and global appeal.
E
“Ecosystem for Sports Development“
Infrastructure, policy, governance, investment, and collaboration.A
“Athlete Recognition & Awards Across ASEAN”
Honoring excellence, inspiring future talent, and promoting regional unityT
“Trade, Treatment, Trends, Talent, Tech, Tourism & Tournaments”
The commercial engine of sports – from athlete care and performance analytics to regional events and cross-border partnerships.
In conjunction of celebrating Penang Badminton Association 100 yrs Anniversary
To celebrate the 100th years anniversary establishment, the features of this commemorative dinner is to celebrate and recognize those that contributed to the sports of badminton. At the same time, PBA also would take this opportunity to award an honorary title to Olympian who born in Penang, player like Lee Chong Wei, Loh Kean Yew, Goh Jin Wei, Chan Peng Soon etc. The dinner will marks a very important milestone of the sports development and commitment, for Malaysia
Key Areas
Event Details
Updates
